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Hi, I'm Van!

I’m a mixed-methods researcher with a background in psychology. I love making sense of people and their behavior, especially in messy, real-world contexts. In my work, I help product teams turn complexity into clarity and make more confident, informed decisions.
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My work

A graphic displaying a premium offering on a desktop

01

Exploring the potential for monetization at Stepstone

Research on the potential on a premium offering for jobseekers at Stepstone.

A graphic displaying a tablet with medals on it

02

Evaluating the impact of a reward system on student engagement

Evaluating and refining a new reward system through usability testing and A/B testing.

A phone with an AI interviewer interface.

03

Increasing conversion for Stepstone’s AI Interviewer

Identifying friction points and usability issues to drive conversion of the Stepstone's AI interviewer product through analytics and usability testing.

An image with a laptop and charts on the laptop.

04

Developing a feature health dashboard at Sofatutor

Creating a single source of truth dashboard to allow teams to monitor critical metrics over time.

My research equipment
 

​I select research methods and tools by considering the research objectives, questions, and hypotheses, as well as time and budget constraints.

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Here are some of the methods and tools I used:

Research methods

Tools

  • In-depth interviews

  • Focus groups

  • A/B tests

  • Surveys

  • Co-creation workshops

  • ​Usability testing

  • ​Concept testing

  • Data analysis (analytics and statistics)

  • Competitive analysis

  • Card sorting

  • Miro, Mural

  • UserZoom / UserTesting

  • Lookback

  • Amplitude

  • Google Analytics

  • SPSS and R

  • Excel

  • Qualtrics, SurveyMonkey

  • Hotjar

  • Notion, Confluence

  • Jira

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